But not having analytics is flying blind. Without analytics, you have no data driven product insights. Only guesses. Trying to build a consumer product without analytics is like trying to fly a 747 jet airplane without instruments or a dashboard. It’s very difficult, and often ends in a bad outcome. A competitor who has analytics will fly circles around you if you don’t.
So what do you do?
MetaMask built their own analytics system. It’s not Google, but it’s still 100% centralized. And users don’t own their data. Or know what’s being collected.
On-chain analytics are nice. But they’re a tiny fraction of the whole story. Transaction data misses everything that leads up to the transaction. And everything that happens afterwards. Alone, it’s not enough.
There has to be a better way. 👇
Web3 Analytics is a decentralized analytics platform where users own and control their data. It’s like Dune Analytics, but for off-chain data instead of on-chain data.
There are several components to the system. Here’s what they are and how they work: